The Campaign
- Media relations to raise awareness or PMR and GCA – liaising with journalists, case study placement, interviews with HCPs
- Regional PR campaign to promote patient roadshows
- Launch of new treatments for PMR and GCA
The Results
- Increased HCP awareness of the importance of early diagnosis
- Change in official guidance to ensure early diagnosis of GLA, resulting on the prevention of sight loss
- Media coverage worth £373,926
