The Campaign
Justine Rawlins PR was appointed to support the National Eczema Society’s campaign to raise awareness of eczema in the workplace and encourage sufferers to seek advice from the organisation.
- Campaign materials focusing on the prevalence of eczema in certain professions (including nursing, dentistry, hairdressing, catering) and advice for sufferers
- Case study placement in trade and consumer media
- Promotion of National Eczema Society road show events
The Results
- More than a 200% increase in calls to the National Eczema Society’s helpline and website during and after the ‘Eczema in the Workplace’ campaign
- Widespread media coverage in the national press, including Metro, Daily Mirror and Daily Express, as well as key trade publications relevant to the campaign, including Nursing Standard, Nursing Times, Dentistry, Hairdressers Journal and Caterer & Hotelkeeper
What the client said...
“Communication is key to a patient organisation like the National Eczema Society. Justine Rawlins PR’s support for our annual awareness campaign made a significant impact – their professionalism and experience enabled our messages to reach a wider audience, resulting in more people with eczema receiving advice and support.”
