The Campaign
On-going campaign to launch and promote the Mendor Discreet – the first truly integrated all-in-one blood glucose monitor that enables people with diabetes to monitor their glucose levels quickly and discreetly.
The PR strategy focused on promoting the unique qualities of the Mendor Discreet to people with diabetes, as well as their influential peer groups.
- Lifestyle campaign with a celebrity racing driver to communicate the ease of use for people with active lifestyles
- Research to highlight the importance of effective monitoring
- Media relations – launch material, case study placement and collaborations with healthcare professionals
The Results
- Widespread distribution of the Mendor Discreet diabetes monitor as a result of PR
- More than seven million people reached
- Media exposure in consumer, health and specialist diabetes platforms
What the client said...
“PR has been invaluable to the launch of our Mendor Discreet blood glucose monitor. The media coverage has led to a direct increase in meter distribution, which is key to our marketing strategy. In the past when we used PR agencies, we were disappointed with the results, but Justine Rawlins PR has exceeded our expectations by generating widespread exposure on TV and in national consumer media.”
