Carly seamlessly handled the full suite of our marketing efforts across social media, our website, content creation, advertising, SEO, and even our events, webinars, and podcasts. Her ability to switch strategies on a dime in response to the ever-changing market was nothing short of impressive and played a crucial role in our success.
Carly served as a consultant when the company had limited marketing resources available but she was up and running very quickly with our systems and processes and significantly improved Axol’s market position and awareness in a short time.
She was able to understand the business and customers very quickly and her hands-on approach was refreshing and crucial to the success of Axol’s marketing activities.
Carly’s strategic vision and hands-on approach were instrumental in revitalising our marketing efforts for Ayoa, our productivity software.
Carly is a rare ‘no fluff’ marketing specialist who significantly improved our market positioning and brand awareness. Carly also excelled at team leadership, mentoring our marketing team. Her ability to align marketing initiatives with overall business objectives was particularly impressive.
“We were launching a novel antibiotic in the UK with minimal marketing budget. Justine Rawlins PR came highly recommended and demonstrated the type of pragmatism needed to work with us whilst delivering highly cost effective, creative and impactful activities. Our launch with the help of Justine was highly successful with PR a very important element.”
Chris Venn
Country Director, Advanz Pharma
“Justine has been an integral member of OMC since its inception. She was instrumental in the launch of the clinic, helping to drive awareness with regular coverage in key target media. Justine is highly experienced and keeps up to date in her field. She’s professional, organised and committed. Her presence and contributions in our weekly team meetings has been hugely beneficial to the business. Her advice is always based on research and her deep understanding of the market. I can’t thank her enough for being a super PR agent and for caring about us.”
Dr Laila Kaikavoosi
Founder, Online Menopause Centre
“Lifeline IT have been working with Justine since 2010 and it is entirely as a result of Justine’s work that we have a meaningful communication strategy that supports our brand and allows us to regularly update customers and prospects. We have an excellent reputation with people who know us, Justine has allowed us to
broaden this reputation. Justine’s wise, pragmatic advice, has been formative in
the development of our business.”
Daniel Mitchell
Director, Lifeline IT
"Justine Rawlins PR understand exactly what kind of health stories I want. They provide well written information that's accurate and explains treatments and their benefits in a way our readers can understand. They are clearly knowledgeable about health and they are always available and responsive which is exactly what I need when working to tight deadlines."
Laura Milne
Daily Express Health Editor
"Justine Rawlins PR are a rare breed of PR – they deliver the research as well as just the right case studies and for me, as a busy journalist writing for national and international newspapers and magazines, they are a pleasure to work with."
Christine Fieldhouse
Daily Mail and Mail on Sunday
"I’m always happy to work with JRPR on PR initiatives. They give a clear brief as to what is required and ensure patients are handled professionally and with sensitivity. Media interviews and comments are well organised and the resulting coverage is accurate and positive."
Martin Powell
Consultant Gynaecologist Nottingham
"Our mature product became part of the treatment pathway for hyperhidrosis due to changes in the funding of the NHS. However, we needed to raise awareness with healthcare practitioners and Justine was able to secure significant PR coverage for us through national press and a number of relevant magazines. This raised awareness both of the condition and also of a valuable treatment option. This proved an important aspect of our marketing strategy and I would certainly endorse a PR campaign with Justine Rawlins PR."
Rob Brewster
Brand Manager, Archimedes Pharma UK
"Justine Rawlins PR generated some excellent high-profile media coverage for our uterine fibroid drug, which raised awareness amongst both patients and healthcare professionals. Through their experience of healthcare and patient management, they were also integral to our marketing, helping us create materials that could be used to communicate the patient experience and also explain some of the complexities around fibroids and the treatment options."
Alexandra Charles
Associate Marketing Director UK & Ireland, Gedeon Richter UK
“With our new and unique probiotic product, the first to be clinically proven for Irritable Bowel Syndrome, coming to market, PR has been an essential part of raising awareness to our customers and healthcare practitioners. Justine Rawlins PR has secured a significant amount of coverage for us. This ranged from lead stories in the national press, a powerful spot on national Breakfast TV as well as a large number of relevant magazines. These achievements had a significant impact on sales and were an important part of our marketing strategy.”
Mike Butler
CEO, Symprove Ltd
"Disease awareness of hand eczema was an important factor influencing the successful uptake of Basilea's dermatology drug, Toctino. The PR campaign generated fantastic results. By having an in-depth understanding of the media, coupled with strong relationships with healthcare professionals, patients and patient support groups, Justine Rawlins PR were able to generate widespread consumer media coverage. Justine Rawlins PR's role was key to our overall marketing drive and the results exceeded all PR targets."
TJ Bailey-Burnley
Brand Manager, Basilea Pharmaceuticals Ltd
"PR has been invaluable to the launch of our Mendor Discreet blood glucose monitor. The media coverage has led to a direct increase in meter distribution, which is key to our marketing strategy. In the past when we used PR agencies, we were disappointed with the results, but Justine Rawlins PR has exceeded our expectations by generating widespread exposure on TV and in national consumer media."
Daniel McCormick
Head of Cardio-Metabolic Care & General Medicine, Merck Serono
"I have worked with Justine Rawlins PR on several media stories and marketing initiatives over the past couple of years and have always found them incredibly professional. They deal with patient case studies responsibly, ensuring positive outcomes in the media that raise awareness of skin conditions amongst sufferers. They have a good understanding of the complexities involved in dermatology and are able to translate these accurately so they can be understood by journalists and ultimately the consumer."
Ian Coulson
Consultant Dermatologist, North East Lancashire NHS Trust
"Communication is key to a patient organisation like the National Eczema Society. Justine Rawlins PR's support for our annual awareness campaign made a significant impact - their professionalism and experience enabled our messages to reach a wider audience, resulting in more people with eczema receiving advice and support."
Margaret Cox
Chairman, National Eczema Society
