Helping You Navigate Marketing Without the Overwhelm!

Marketing a bit all over the place? I fix that. Senior B2B marketing partner bringing clarity, structure, and results – without the fluff.

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Hey, I’m Carly

I help small and medium-sized businesses get noticed and thrive by simplifying marketing.

No more scattered, overwhelming tactics—just a tailored strategy that works specifically for your business.

With 20 years of experience working with large corporates,start ups, scale ups and everything in between, I provide the expertise you need, without the full-time cost of a senior marketer. From strategy and planning to execution, I ensure your marketing runs smarter, not harder.

Whether you need ongoing support or an extra hand during busy times, I’m here to keep your marketing on track, delivering real results—no gimmicks, no jargon, just honest, effective B2B marketing.

Case Studies

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Justine Rawlins PR

Carly seamlessly handled the full suite of our marketing efforts across social media, our website, content creation, advertising, SEO, and even our events, webinars, and podcasts. Her ability to switch strategies on a dime in response to the ever-changing market was nothing short of impressive and played a crucial role in our success.

Carly served as a consultant when the company had limited marketing resources available but she was up and running very quickly with our systems and processes and significantly improved Axol’s market position and awareness in a short time.

She was able to understand the business and customers very quickly and her hands-on approach was refreshing and crucial to the success of Axol’s marketing activities.

Carly’s strategic vision and hands-on approach were instrumental in revitalising our marketing efforts for Ayoa, our productivity software.

Carly is a rare ‘no fluff’ marketing specialist who significantly improved our market positioning and brand awareness. Carly also excelled at team leadership, mentoring our marketing team. Her ability to align marketing initiatives with overall business objectives was particularly impressive.

“We were launching a novel antibiotic in the UK with minimal marketing budget. Justine Rawlins PR came highly recommended and demonstrated the type of pragmatism needed to work with us whilst delivering highly cost effective, creative and impactful activities. Our launch with the help of Justine was highly successful with PR a very important element.”
“Justine has been an integral member of OMC since its inception. She was instrumental in the launch of the clinic, helping to drive awareness with regular coverage in key target media. Justine is highly experienced and keeps up to date in her field. She’s professional, organised and committed. Her presence and contributions in our weekly team meetings has been hugely beneficial to the business. Her advice is always based on research and her deep understanding of the market. I can’t thank her enough for being a super PR agent and for caring about us.”
“Lifeline IT have been working with Justine since 2010 and it is entirely as a result of Justine’s work that we have a meaningful communication strategy that supports our brand and allows us to regularly update customers and prospects. We have an excellent reputation with people who know us, Justine has allowed us to broaden this reputation. Justine’s wise, pragmatic advice, has been formative in the development of our business.”
"Justine Rawlins PR understand exactly what kind of health stories I want. They provide well written information that's accurate and explains treatments and their benefits in a way our readers can understand. They are clearly knowledgeable about health and they are always available and responsive which is exactly what I need when working to tight deadlines."
"Justine Rawlins PR are a rare breed of PR – they deliver the research as well as just the right case studies and for me, as a busy journalist writing for national and international newspapers and magazines, they are a pleasure to work with."
"I’m always happy to work with JRPR on PR initiatives. They give a clear brief as to what is required and ensure patients are handled professionally and with sensitivity. Media interviews and comments are well organised and the resulting coverage is accurate and positive."
"Our mature product became part of the treatment pathway for hyperhidrosis due to changes in the funding of the NHS. However, we needed to raise awareness with healthcare practitioners and Justine was able to secure significant PR coverage for us through national press and a number of relevant magazines. This raised awareness both of the condition and also of a valuable treatment option. This proved an important aspect of our marketing strategy and I would certainly endorse a PR campaign with Justine Rawlins PR."  

About Me

Let’s be honest, marketing can feel overwhelming, especially when it’s overcomplicated. My goal is to simplify things. I make sure you’ve got the basics in place before anything else, so your marketing works smarter, not harder.

Whether you’re looking for a dedicated resource or an extra set of hands during busy times, I’ll help keep your marketing efforts on track and delivering results.

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