Healthcare educational programme for Vivotif (oral typhoid vaccine)
The Campaign
- Promotion of ‘Excellence in Travel Health’ conferences
- Media campaign to promote Vivotif license extension
- Briefing key travel health and medical organisations
- NaTHNaC, TRAVAX, NHS practices
The Results
- More than 2000 nurses educated through ‘Excellence in Travel Health’ programme
- Increased usage of Vivotif as an alternative to injectable vaccines
- £150,000 of media coverage in key nursing/travel health media
- Vivotif featured on key travel/health websites used by healthcare professionals
- NaTHNac (Travel Health Pro), TRAVAX, Mims.co.uk