The Campaign
- Launch campaign
- Media relations – case study placement, OMC spokespeople, commenting on media issues
- Creation of the ‘Annual Menopause Report’ for media, patients and third-parties
- Promotion of OMC’s ‘Menopause in the Workplace’ corporate scheme
- Content creation for website and social media
The Results
- £525k worth of media coverage across health and consumer channels
- Reaching an audience of more than 230 million
- Increased numbers of patients as a result of PR
- Increased web traffic – large spikes correlating with high profile media exposure
What the client said...
“Justine has been an integral member of OMC since its inception. She was instrumental in the launch of the clinic, helping to drive awareness with regular coverage in key target media. Justine is highly experienced and keeps up to date in her field. She’s professional, organised and committed. Her presence and contributions in our weekly team meetings has been hugely beneficial to the business. Her advice is always based on research and her deep understanding of the market. I can’t thank her enough for being a super PR agent and for caring about us.”
