The Campaign
- Launch campaign – media relations, patient case studies, HCP partnerships, Ireland launch
- Promotional activity at ECCMID (European Society of Clinical Microbiology and Infectious Diseases)
- Royal College of Nursing partnership
- Digital campaign (HTML emails and publication sponsorship) to target clinicians due to lack of physical access during pandemic
The Results
- 9500 acute and emergency medicine HCPs reached
- Communication of key messages to 167,000 nurses
- Media coverage in healthcare titles worth over £350,000
- Irish Medicines Formulary listing and promotion to more than 7000 hospital clinicians
What the client said...
“We were launching a novel antibiotic in the UK with minimal marketing budget. Justine Rawlins PR came highly recommended and demonstrated the type of pragmatism needed to work with us whilst delivering highly cost effective, creative and impactful activities. Our launch with the help of Justine was highly successful with PR a very important element.”
